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Negotiation tactic # 11 Take it or leave it

In The Godfather, Luca Brasi suggested to a movie director that "either his signature or his brains would wind up on the contract". The Director agreed!

This is an example of Take It Or Leave It, an ultimatum that is designed to signal that no further negotiation is possible.

Negotiation Infographic 11 Take it or leave it - 01